Our top priority is to raise awareness, helping to change peoples attitude towards these animals and strengthen the cause of protection and preservation of White sharks through detailed information and education.

White sharks are on the verge of facing extinction in certain areas. Although raising awareness through campaigns and other media orientated approaches is an important tool, it cannot match the on-sight education value while watching and observing the White shark in their natural surroundings. Every possible step is being taken to ensure that it's health, life and biology is least disturbed or influenced by the operator and spectators.

As the most important aspect of the operation is the White shark itself. The second aspect is to ensure that the spectators themselves have a proper impression of the White shark and their natural life. Top priority being to change the public JAWS attitude towards the true biology and raising public awareness. Through this hopefully the continued existence of the Great White shark.